Meet Esther
“Every business decision is a marketing decision—an opportunity to engage your stakeholders and build loyalty for your brand.”
Esther Fraser has built a 18-year career in Marketing and Communications for mission-driven organizations. Whether through compelling storytelling, brand-aligned messaging and art direction, digital strategy, media relations, or by leveraging all of her skills for an event or campaign, Esther can bring her creative abilities as well as the network of vendors that she’s nurtured to every project.
SERVICES
Branding
Strong communications begins with a strong brand. More than a logo and typeface, your brand is your clear idea about why your business exists, and who you exist to serve. We can work with you to create a clear, compelling message to a defined audience in a way that feels authentic to both you and your customers.
Strategy
A good strategy maximizes the time, talent and dollars you have budgeted to meet your goals. We can define or refine your communications strategy to make sure that your messaging is clear, urgent, and creates a compelling experience for your customers.
design
Design is storytelling. It’s form and function. Every element adds to the story you want to tell, the message you want to share. Whether you’re creating a logo or an event, your design should create space for your audience to see themselves in your brand story.
content
Need a video? A press release? A social media toolkit? An email drip campaign? Let us build assets and content that speak to the heart of your work and creates a platform for your brand to shine.
marketing
Marketing isn’t sales—it’s every experience your customer has with your business that helps them make a purchasing decision. Let’s define your sales funnel, and ensure that your business is creating the optimal environment so that your customers say yes to your products or services.
campaigns
So you have your brand, we’ve created a strategy, and we know what content we’re going to create. Why not let us pull all of these elements together for you in a campaign—a set calendar of activities, with opportunities to measure and optimize for success. Let’s tell a complete story of your brand over time, while maximizing the knowledge, skills and experience we bring to your table.
our customers say…
“While working to develop our recent community education campaign, Esther was candid yet professional at all times. She became an expert in our work to ensure the development of content that was credible and easily digestible by our stakeholders. Despite an incredibly tight timeline, we were able to achieve our community engagement goals.”
“Esther is one of the most reliable, team-oriented, and mission-focused leaders we’ve worked with – she very clearly understands full life-cycle integration of communications, understands the nuanced approach complex projects require for major stakeholders, and excels at creating a total communications strategy from design to completion. ”
“In all of my consultations Esther was able to provide clarity on my brand direction, zone in on what was missing and help me think through both what I wanted and how I needed to say it. I’m confident that I’m well on my way to getting my brand messaging where I want it to be.”
Contact
It takes intricate frames and consistent weaving to build a brand structure strong enough to withstand the elements.